Are people always an organizations most valuable asset - Free Essay Example

Are people always an organizations most valuable asset? Why or why not? An organization in the simplest explanation is an entity that consist of a person or a group of people that are put together to achieve a certain goal. An organization is best viewed as a system that is unified to achieve goals. Organizations should also have vision, mission, values and so forth. The term business has grown into a term of complexity compared to when it was decades ago. This complexity refers to the modern era business. Business has definitely grown alongside the expansion of technology. For example, the use of Internet has enabled business transactions online; an ease of use for consumers as less energy are needed to travel about purchasing items. The term human capital refers to the importance of people in a business or an organization. The importance here is derived from the actuality that people are the contribution to the growth and development of a business or an organization. Human capital is an intangible asset and it cannot be handled the same way as the other aspects in an organization. This is because it is the employees that actually own their human capital instead of the organization. Any expenditure on employees, training and so forth is not an expense, instead, should be viewed as an investment. With the ever expanding business line and branches, evermore, people are an organizations most valuable asset. The idea that organizations compete through people highlights the fact that success increasingly depends on an organizations ability to manage talent, or human capital. Importance of human capital The primary reason for the need of people in an organization is that, people are the fuel of an organization to run, maintaining the organizations structure and so forth. Without people, an organization will not exist and will never accomplish their function. Then, numerous grounds can be linked to the importance of human capital. The 5Ms Factor of Production listed machines, materials, money, management of time and man. Capturedsfs.JPG Source : Managing Human Capital for Optimum Performance Competition In this era of business, it is a good start to keep in mind that as the days go by, competition is on the rise. Change is a major aspect in todays business, everything is fast-paced and hustled. It will be easier to think that you can maintain one product which is a success, but as a note, others may adopt and improve on your product, here others would have a win against you. A situation worth from the current economy that could exemplify competition is the Apple vs. Microsoft debate. Microsofts recent market cap is $235billion whilst Apples $5billion further, at $240billion. It was a shock to most as Microsoft have long been the pioneer. A little trip back to history is worth a mention. In the year 2000, when Microsofts worth around $500billion and Apple was still on the brink with about $16billion. With this risen situation, there will be an ongoing debate on whos the bigger household and there will be predictions from all directions. For example, investors will have a puzzle to crack; Apple would resemble a wildcard while Microsoft will remain as a safe investment and vice versa. Then again, it will all fall down to what type of investors the person is; a risk-taker or a moderate investor and so forth. With the above mentioned, apart from the general thumb rule, competition is simple to comprehend. It is worth acknowledging the growing tide of competition and taking steps to stay relevant in the market, increasing the competitiveness of the firm. Knowledge and Growth and Development Knowledge refers to a command of a body of gathered fact. Knowledge comes from discovery, past experiences and more. In a workplace, communication with the environment can bring knowledge or even so, acquiring knowledge from co-workers. And, as a human, the unexplainable intuition will remain unexplainable. Some call it instinct, sourced from survival of the fittest, while others call it an innate human capability that everyone possesses, the only difference is whether you are aware of it or you are not. With knowledge comes growth and development. People are the reason for an organizations growth. The contribution of each of the employees can be a milestone in an organizations performance and achievements, particularly, if an employee is motivated, he or she would make a significant difference in the organization. However, growth and development happens when an organization adapt, learn, improve and not excluding the possibility of failing, but failing will never be the end unl ess it is let be. Talent and Skill The word talent refers to the innate ability that one is born with. Talent is an important aspect as a part of an organizations most valuable asset. On the other hand, a skill refers to learned abilities. The previous generations will enter retirement sooner or later. There are a lot of young people surfacing, starting on their careers. Skills and talents are often overlooked. Managers have to realize and efficiently manage the potential of their employees because placing people in a wrong job position can be a big loss to an organization. Managing employees skill and talent would bring a better work performance and also a personal growth for the employees. A talent is hard to find and even harder to replace because the demand for talented people are permanent and relatively high. Economist Intelligence Units prestigious CEO Briefing2007,1 CEOs of global organisations believes that to acquire and develop talent would be one of the top challenges for growth in the future. Commitment Motivation The word commitment may bring different meaning to different individual. But, in the case of human capital, a commitment should be taken seriously by employers and employees. As a basic understanding, a better commitment of an employee would bring a greater work productivity result. Then, an old saying may come into picture, though clichà ©, but it is true; people have got to love what they do. For example, placing Anne on a marketing sales front; a very efficient worker altogether that is inclined more to being an introvert. It is important to note here that, putting people in a wrong work position can be a loss to a firm or an organization. Clearly, Anne may get her work done but she may not be performing as well as Luke who is an extrovert and love work that requires communicating with people. However, it is not a worst case scenario, just that they will lack incentives in doing what the job requires. Commitment of the employers can be associated with many things, particular ly, in improving their talent management skills to instil motivation in their employees. Employers should keep in mind that their employees have the choice of change in their hands; they can choose to be motivated or not to be. Research shows that across industries, 20% of the employees are fully engaged or slightly engaged, 20% are working against the organization and the rest are not engaged at all. As they say, men have the capability of ARI (Act, React, Interact). The motivation for the employees can be achieved through listening, recognition, appreciation and just. There are many little things that can be done to generate motivation. For example, employees should be included in organizational changes and building their pride and spirit as well as increasing the opportunity of personal growth at work. The reward system such as Employee of the Month award could also boost ones motivation or through trainings and bonding. When workforce is affected by commitment positively, employ ers will benefit through a success in the market and employees will learn that they are the greatest assets of the organization. Research shows that an employee that feels engaged at work, often have a better work productivity. In supporting this statement, it would best represented by Tiorios statement; You can employ men and hire hands to work for you, but you must win their hearts to have them work for you. Creativity Creativity is often associated with thinking outside of the box, thinking differently than how most people do. This is important in an organization if a desire to excel is present. As competition is rising with every passing minute, it is vital for an organization to generate creativity that in return would establish a uniqueness of the organization. This uniqueness may vary from one industry to another. As a general comprehension, it is a fresh idea in the industry that puts the organization a few steps ahead of their competitors. However, it is important to note that creativity may come from various ways. The story of a girl from California who changed her life will be used to illustrate how creativity can differ but matter at the same time. Andrea Wachner, was a girl who dreaded high school and left for New York right after graduation to pursue her love for drama. Then, one day she receives a high-school reunion after ten years. She knew the fierce competition back in high sc hool would not just go away even after the ten years. So, she hired a stripper(Andrea was a drama geek back in the day, so this was in the unsuprising zone) to attend as her at the reunion. Wachner also hired a film crew to pretend that they were filming a documentary. They communicated through the ear piece. With the outcome of that night, Wachner made a 40 minutes documentary of it. Then, Hollywood received news about Andrea Wachner. Today, Wachner has attended CNN and Good Morning America, writes movie script and shopping a reality television series and more. One step that she has taken, opened many other doors for her. The lesson from this story is that it is best to know who you are and what your strengths are and infuse the two together. Though the story was based on an individual, the same principle can be applied for an organization. The key point here is that we have to think outside of the box to improve. Conclusion As human technology develops, so do the surrounding that is affected. An organization can only be called an organization if there were people in it. It is the people that will determine the direction magnitude of the business. People are the most valuable asset as they are they fuel or the sense of an organization; human lives would not have sense without people in it. People have many more great potential contributions to an organization that makes the valuable. Therefore, this report will end with Excerpt 1 in the Appendix, by the father of human capital; Gary S. Becker. The interview is unaltered as it holds a thorough message regarding human capital. Appendix Excerpt 1 In October 1992, the Royal Swedish Academy awarded the Nobel Prize in Economic Sciences to Gary S. Becker, University Professor of Economics and Sociology at the University of Chicago. Becker was cited at the time for extending the domain of microeconomic analysis to a wide range of human behavior and interaction, including non-market behavior. A big part of the research for which Becker was recognized was his work on human capital, and specifically the return on investment of education and training. His 1964 book Human Capital was a landmark study and for all practical purposes first put the concept on the map as a subject worthy of economic discussion. Since then, he has both continued his research, expanding and refining the topic even more, and also stimulated hundreds of books, articles, and treatises of other scholars and commentators who have replied to, challenged, or extended his original thinking. It would not be overstating the case to say he spawned an intellectual indu stry of debate about the most fundamental topic now in the New Economy. We were delighted to have the opportunity to talk about human capital, more relevant than ever, with this founding father of the topic. Follows are some excerpts of the LiNE Zine interview, conducted with Gary in late February at the University of Chicago. LiNE Zine : Its been almost forty years since your first work on human capital and almost a decade since your Nobel Prize. How has your thinking evolved or changed on this topic since then? Becker: Well, the first edition of my book was 1964, and there were subsequent editions in the 1970s and 1990s. Of course Ive learned much since then. We were really dealing with virgin territory in the early days; I suffered a lot of criticisms for applying the notion of capital to people, to human beings. We had to overcome a lot of initial opposition. Looking back, some factors have become more important recently and in a few other cases I see that I didnt re ally give certain factors enough attention. The New Economy seems to have increased the value of education. In the early 1970s, it looked as if the returns for a persons investment in education were going down. Dick Freeman, a very good economist at Harvard, wrote a book called The Over-Educated Americans, arguing that we were getting too much education, and that the pay-off wasnt there. But just about the time that this book came out, the trend started to reverse itself. For the last twenty-five years we have had a remarkable expansion in the returns on that kind of investment, especially college education, and in the 1990s, even more so, on graduate education. In the New Economy and our technologically more advanced world, skills conferred by college education have become more important. Although other factors may be at work, there are remarkable returns to be seen now, and its observable in all groups: men and women, whites, African Americans, Hispanics. The second area which has benefited from more recent work is on the macroeconomic aspect of education and other human capital investments-that is the contribution of education to economic growth. The research began with my teacher and colleague Theodore Schultz who also won the Nobel Prize in economics, but it has received further emphasis in the last fifteen years or so years. There have been studies of over one hundred countries and theres hardly a country that has achieved rapid economic growth without significant investments in elementary and secondary schools, and finally in higher education. (The one exception has been oil-rich countries like Arab sheikdoms whose growth has been based on natural resources). LiNE Zine: Gary, what do you see as the role of technology and its place in either facilitating or extending the ability of human capital to be a critical source of value? Is technology really becoming more important, or is that overblown? Becker: I think technology-computers, Intern et, other technologies-are important in many different ways. First, of course, modern economies depend upon modern technology; you couldnt have a modern economy with the technologies of the 19th century. Secondly, these technologies themselves are produced by people with lots of human capital; you need human capital to build and then make effective use of these technologies. One reason that less-developed countries havent adapted more advanced technologies is that they do not have the human capital that allows them to effectively utilize the technology. Finally, the new technologies are going to significantly impact the acquiring of this capital. Education and training and knowledge will experience revolutionary change through distance learning. Today, most learning in schools still takes place in the same way that it did in the time of Socrates: a group of people gather together with a teacher who conveys knowledge. The problem here is that it is costly to gather people together in the same room in the same university. So people are now asking, why not try to utilize the technology so I can learn at work or at home and pursue courses and degrees in this more remote fashion? And by the way, good distance learning is not a video where you just see a professor lecturing. Its got to be more interactive: graphics, back and forth questions, chats with other people involved in the learning experience, and the like. Were just at the beginning of understanding the possibilities. LiNE Zine: Given your interest in market economics, what do you make of the evolving phenomenon of so-called human capital markets on the Internet? Or the idea of making skills more portable, as in current discussions about knowledge workers each having their own skills passports? Becker: Well, I see this beginning to happen, and Id mention two dimensions of the evolution. First we can expect to see more employment exchanges in which jobs and people are being matched on the Internet, matching the right skill to the right demander. That will increase in scale. The second dimension is about the sourcing of skills from lower cost economies; that is only going to grow. Since India is producing some very good software engineers, why not farm out the work there, and have them communicate through the Internet with other people working for the same company? Some may be in South America, others may be in the United States or China. The division of labor will become more and more worldwide and virtual. LiNE Zine: Given the kind of trends you see and weve been discussing, what are the new management imperatives? What should senior executives be thinking about in managing and developing human capital? Becker: Well, a few thoughts-but understand Ive never had to meet a payroll! First, the need to keep updating skills. Given the rate of change in technological progress, theres an ongoing need for investment. Skills dont last a lifetime. They depreciate. Any company has to recognize that not only is the human capital of their employees a major asset, it is also a depreciating asset that needs continuing investment. A finance officer with an MBA in finance from say twenty years ago will not know much about options markets, derivatives, options pricing, and the like. These people need refresher courses, to learn new techniques about the risk management of their companys resources. Its the same in every area: marketing skills, IT skills, how the Internet operates-everyone needs to keep updating skills. LiNE Zine: You made a now famous distinction between so-called generalized knowledge and company-specific knowledge in your work on human capital. Do you still stand behind the different kinds of knowledge, and how does that difference affect planning today? Becker: That distinction is now either explicit or implicit in most literature in the human capital area, and still has a lot of common sense behind it. There are some skills that people acqui re that they can use in many companies, while other skills or knowledge is really highly specific to a particular company or maybe to only a small set of companies. For example, for me, the culture at the University of Chicago is very different from the culture of competitors like Stanford or Harvard; if I were to leave Chicago, I would lose that knowledge and I would have to acquire something comparable at another university. These differences can be found in pretty much all companies now, and the distinction also applies to particular technologies and the knowledge required to apply them. Some technologies are transferable as one moves from company to company; others are specific to how a particular company is organized and run. If you leave that company, that knowledge becomes obsolete. We can observe that when workers leave a particular company, their earnings will often be less; their company-specific skills are not as valuable, and thus they have to start over with new skills in a new company. LiNE Zine: Does that distinction imply that companies should make much greater investment in the company-specific kinds of knowledge? Becker: Yes, I would argue that most investments in learning for employees should be in company-specific knowledge. If workers acquire a general knowledge while employed, theyll benefit more than the company if and when they leave; accordingly, workers themselves should pay for that knowledge through lower wages initially. Companies should be willing to pay for company-specific knowledge because it helps lock the worker into the organization. He or she will earn less from that knowledge in another company. LiNE Zine: Do you believe that in the future workers will be paying for their own general knowledge or taking a lower wage because they are essentially becoming more mobile with those skills? Becker: Absolutely. Ever since my original work, study after study has shown that workers are willing to invest in acquiring gene ral knowledge by accepting lower earnings. And as we said before, we also see workers taking a hit when they move from one company to another when they have acquired company-specific skills. LiNE Zine: A lot of the work that began with yours has equated human capital with knowledge and skills. Two professors, Chris Bartlett of Harvard Business School, and Sumantra Ghoshal of London Business School, have been working on a new management theory of human capital-and they define it as also including so-called social capital (value from relationships) and emotional capital (value from engagement and commitment). What do you make of this fuller definition of human capital? Becker: I certainly think social capital is important; Ive worked on that myself and just came out with a book called Social Economics. Yes, social capital is a form of human capital. When I spoke about corporate culture before I was really talking about social or corporate capital-how people are connected with a company. Social capital as a concept has become very popular in recent years; but it is very difficult to quantify, and emotional capital would be even more so. But they do seem important because they do affect the productivity of individual workers and certainly of companies overall. LiNE Zine: Gary, any closing remarks or advice for our readers, looking ahead to the future? Becker: I would start out with some obvious things that are still sometimes forgotten: the basic resource in any company is the people. Remember Bill Gates famous comment that if you took away the top thirty employees at Microsoft, it would be a pretty ordinary company. And whats true for companies are true for nations as well. In the New Economy, the reliance on people hasnt fallen, but has increased. We are much more a human capital based economy than the economy was even thirty years ago. The most successful companies and the most successful countries will be those that that manage human capital in the most effective and efficient fashion-investing in their workers, encouraging workers to invest in themselves, provide a good learning environment, and yes, include social capital as well as skills and training. I also think the best companies will set up human capital accounting systems. Companies dont have to do that under present tax law because you can expense all your expenditures on human capital, but in order for a company to know more about just what human capital is costing and what the payoff is, they want to track and assess the return on investment. I can also foresee them publicly reporting what they spend and invest in this area. In this age when human capital is such an important form of capital, how could they not want to do that? - Gary S. Becker, winner of the Nobel Memorial Prize for Economic Science in 1992, is a Professor of Economics and Sociology at the University of Chicago and a Senior Fellow at the Hoover Institution and University. He is recognized for his expertise in human capital, economics of the family, and economic analysis of crime. Source : Talking Human Capital with Professor Gary S. Becker, Nobel Laureate by Brook Manville, https://www.linezine.com/7.1/interviews/gbbmthc.htm

African Americans and the Prison System - 2784 Words

African Americans in Prison Is the criminal Justice system replacing slavery as a Means of Oppression? Table of Contents Intro ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K..1 Part 1 : SLAVERY I. The History of Oppression and African Americans ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K.. III. The lasting effects of slavery: continuous oppression ¡K ¡K ¡K ¡K ¡K ¡K ¡K a. The lost sense of culture and cultural pride: Feeling of inferiority b. No economic foundation c. Unleveled playing field IV. Maintaining oppression ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K. PART 2 : THE NEW AGE SLAVERY: The Prison System I. The Prison Institution ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K ¡K II.†¦show more content†¦Socially, the institution of slavery allowed white slave owners to believe they had not only physical control, but physical and mental superiority over the slaves. With only a few exceptions, all slaves were Africans. This fact placed the label of inferiority on black skin. The actual institution of slavery as it relates to master and slave lasted up in till the Civil war. The American Civil War was fought, in part, over slavery. During the war, President Abraham Lincoln issued the Emancipation Proclamation, which  ¡Ã‚ §freed ¡Ã‚ ¨ all slaves. This seemingly, brought the end of slavery throughout the United States, but unfortunately left a lasting impression. From this point on slavery took on a new form as former slaves being associated with the label of inferiority. II. The lasting effects of slavery: continuous oppression Slavery is defined by Webster ¡Ã‚ ¦s dictionary as  ¡Ã‚ §The state of being under the control of another person ¡Ã‚ ¨ . Aalthough the actual physical control and violence supposedly ended after the emancipation proclamation, The intangible theory of supremacy derived from the institution of slavery resulted in many lasting effects. These effects in and of themselves are a form of force, a form slavery. a. The lost sense of culture and cultural pride: Feeling of inferiority Slave drivers made great efforts to eliminate African culture. For instance Africans were beaten if they were caught speaking their native languages or carrying outShow MoreRelatedAfrican American Men And The United States Prison System1422 Words   |  6 PagesAfrican American Men and the United States Prison System There is a racial connection between the United States criminal justice system and the overrepresentation of black men in the United States prison system. There are over 2 million people in the U.S. prison system exceeding that of any other nation and represents 25% of the world’s prisoners (The Sentencing Project, 2016). 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Improving School Lunches (for Kids and the Environment)

Now that many schools have stopped selling sodas and other unhealthy vending machine items to their students, improving the nutritional quality of cafeteria school lunches is on the agenda of many parents and school administrators. And luckily for the environment, healthier food usually means greener food. Connecting School Lunches with Local Farms Some forward-thinking schools are leading the charge by sourcing their cafeteria food from local farms and producers. This saves money and also cuts back on the pollution and global warming impacts associated with transporting food long distances. And since many local producers are turning to organic growing methods, local food usually means fewer pesticides in kids’ school lunches. School Lunches Linked to Obesity and Poor Nutrition Alarmed by childhood obesity statistics and the prevalence of unhealthy foods offered to students in schools, the Center for Food and Justice (CFJ) in 2000 spearheaded the national Farm to School lunch program. The program connects schools with local farms to provide healthy cafeteria food while also supporting local farmers. Participating schools not only obtain food locally, they incorporate nutrition-based curriculum and provide students with learning opportunities through visits to the local farms. Farm to School programs now operate in 19 states and in several hundred school districts. CFJ recently received significant support from the W.K. Kellogg Foundation to expand the program to more states and districts. The group’s website (link below) is loaded with resources to help schools get started. USDA Offers School Lunch Program in 32 States The U.S. Department of Agriculture (USDA) also runs a Small Farms/School Meals program that boasts participation in 400 school districts in 32 states. Interested schools can check out the agency’s â€Å"Step-by-Step Guide on How to Bring Small Farms and Local Schools Together†, which is available free online. Chef Alice Waters Teaches School Lunch Cooking Classes Other schools have taken the plunge in their own unique ways. In Berkeley, California, noted chef Alice Waters holds cooking classes in which students grow and prepare local organic fruits and vegetables for their peers’ school lunch menus. And as documented in the film, â€Å"Super Size Me,† Wisconsin’s Appleton Central Alternative School hired a local organic bakery that helped transform Appleton’s cafeteria fare from offerings heavy on meat and junk food to predominantly whole grains, fresh fruits and vegetables. How Parents Can Improve School Lunches Of course, parents can ensure that their children eat well at school by forgoing the cafeteria offerings altogether and sending their kids to school with healthy bag lunches. For on-the-go parents unable to keep up with a daily lunch making regimen, innovative companies are beginning to sprout up that will do it for you. Kid Chow in San Francisco, Health e-Lunch Kids in Fairfax, Virginia, New York City’s KidFresh and Manhattan Beach, California’s Brown Bag Naturals will deliver organic and natural food lunches to your kids for about three times the price of a cafeteria lunch. But prices should change for the better as the idea catches on and more volume brings costs down.

The Effects of Low Self Esteem on Children Essay - 1169 Words

The Effects of Low Self Esteem on Children What is Low self-esteem? In most cases, children with low self-esteem feel that the important adults and peers in their lives do not accept them, do not care about them very much, and would not go out of their way to ensure their safety and well-being. Negative self-esteem is related to low self-confidence, insecurity, underachievement, anxiety, depression, acting-out behavior, sleep problems and being a loner (Yarnell, 1999). During their early years, young childrens self-esteem is based largely on their perceptions of how the important adults in their lives judge them. The extent to which children believe they have the characteristics valued by the important adults and peers in their†¦show more content†¦The most effective and lasting treatments is that of a combination of working to improve one?s self-esteem along with learning techniques to manage anger. All too often, however, when people seek therapy of enter into anger management classes, self-esteem is not even discussed. The emotional causes of low self-esteem are due to the child having insecurities about their appearance and ability. Low self-esteem is associated with emotions by many factors. A child who is abused may suffer from low self-esteem. That child may suffer physical abuse or mental abuse, either way, this is a cause of low self-esteem. Emotionally, low self-esteem affects a child?s development in many ways. If the child is insecure about his/her mental ability, then the child will not be confident in himself. This may cause the child to be easily embarrassed and shy. That child will also withdraw from their peers and become isolated. Adolescence is a time of various changes. These changes are all part of puberty, and for most adolescents this brings on a sort of embarrassment over their bodies growing and maturing process. The physical cause of low self-esteem may stem from puberty. Physically, low self-esteem may affect a child because he or she might not be secure about themselves, physically. Children and adolescents with low self-esteem are more likely to have problems with peers (Hymal et al., 1990). Furthermore, they are more prone to psychologicalShow MoreRelatedThe Effects Of Low Self Esteem On Children Essay895 Words   |  4 PagesLow self-esteem will negatively affect almost every aspect of your life, including relationships, jobs, health and your education. You can, however, take steps to improve your self-esteem by taking signals from different types of mental health counseling. Based on cognitive behavioral therapy, consider taking the following steps: 1. Identify disturbing conditions or situations Think about the conditions or situations that seem to undervalue your self-esteem. Some common triggers that might be occurring:Read MoreEssay on Effects of Low Self Esteem on Children1300 Words   |  6 PagesThe Effects of Low Self Esteem on Children Aruna Kalicharan Psychology of Infancy and Childhood (DEP 2000), Section 01 Professor Lissette M. Saavedra April 24, 2001 What is Low self-esteem? In most cases, children with low self-esteem feel that the important adults and peers in their lives do not accept them, do not care about them very much, and would not go out of their way to ensure their safety and well-being. Negative self-esteem is related to low self-confidence, insecurity, underachievementRead MoreEffect of Gender on Self-Esteem in China1432 Words   |  6 PagesRunning Head: VALID OR NOT Effects of Gender on Self-Esteem in China Name of Student School Abstract Six studies present varying results on the effect of gender on self-esteem. Watkins Yu (1993) found gender to have little effect on self-esteem but much on self-concept and self-satisfaction, especially among Chinese women. Zhang Leung (2002) suggested the moderating factors of gender and age in the connection between individual and collective self-esteem and life satisfaction. Their researchRead MoreNegative Factors Of Self Esteem During Adolescence1584 Words   |  7 Pages Un-pretty: Negative Factors Related to Self Esteem During Adolescence Introduction According to the American Psychological Association (2010), the definition of self-esteem is the degree to which the qualities and characteristics contained in one’s self concept are perceived to be positive. It reflects a person’s physical self-image, view of his or her accomplishments and capabilities, and values and perceived success in living up to them, as well as ways in which others view and respond to thatRead MoreDivorce : Why It Affects Children More Than Adults872 Words   |  4 PagesDivorce: Why It Affects Children More Than Adults In today’s world many things affect children way more than it will adults. Children, while younger, are more vulnerable than adults are, and they have more potential to become â€Å"corrupted†. Divorce is one of the many occurrences that definitely affects children way more than adults. Divorce affects the adults with money issues, loss of a partner, and the lifestyle of the adult and with over â€Å"fifty percent of marriages† (Corcoran 1997) ending in divorceRead MoreHigh Self Esteem Is A Negative Effect On A Person s Health979 Words   |  4 PagesEver since health class, today’s young adults have been taught about self-esteem. Along with self-esteem, students are taught what it means to have â€Å"high† self-esteem or â€Å"low† self-esteem. Having high self-esteem is the ability to think highly of oneself, whereas low self-esteem is the feeling of doubt of abilities in oneself. They are also taught how to develop high self-esteem and w hy having low self-esteem has a negative effect on a person’s health. Some people believe that these teachings haveRead MoreThe Traditional Family1339 Words   |  5 PagesFamily is an interesting subject to discuss, as the â€Å"traditional† family structure has definitely changed, for example, in 2011 the U.S. Census Bureau, stated that 27.2% of American children under the age of 18 lived with one parent in 2007, in comparison to 1960, where around 9.1% of American children who lived in single-parent families in 1960 (U.S. Census Bureau, 2004). Reiss (1981) stated that family shares world views, and together the value and belief systems give the family a meaning in aRead MoreSelf Esteem And Body Image1263 Words   |  6 Pages Self-Esteem Body Image â€Å"When you accept yourself the whole world accepts you.†Self-esteem is used to describe a person s sense of self-worth. Self-esteem can involve different of beliefs about themselves, such as belittling their own beliefs, appearance and behaviors. Body image is your own attitude towards your body. It’s how you see yourself, how you think and feel about the way you look. Self-esteem and body image can also be influenced by ageRead MoreEnvironmental Risk Factors And Obesity969 Words   |  4 PagesEnvironmental Risk Factors Environmental risk factors such as poverty, lack of access to healthy foods, and crime in low-income communities can significantly contribute to obesity. Analyzing the effects of neighborhood environments is significant since it represents a broader social and community background that clarifies children’s behaviors towards physical activity and poor nutrition. Moreover, neighborhood environment aspects such as poor housing, crime, lack of sidewalks, grocery stores, andRead MoreDevelopmental Tasks Of Adolescence And Development871 Words   |  4 Pagesinformation processing, and language development. Each child will undergo different physical changes in development according to our text Development Through The Lifespan, â€Å"Children grow slower in early childhood and they become longer and leaner† (216). Growth centers will emerge within the skeleton and as baby fat falls off, children gradually become thinner. Along with physical development the skeletal growth and brain development increases. According to Laura Berk, â€Å"Areas of the prefrontal cortex

Being a male or a female is the most important determinant...

Being a male or a female is the most important determinant of the person’s directions and interests in his/her life. To possess and exhibit the suitable gender characteristics is not an easy mission. The rules of this mission are either inherited or placed by the society. Even though no specific person organizes those rules, the society expects everyone to obey. Gender rules may be strict, and they may put the person under unfavorable pressure. Nevertheless, most people accept them, and maintain their gender characteristics involuntarily. Males and females differ in almost all characteristics. They are different in the way they express their feelings, and in the way they react in response to most situations. Gender differences can be†¦show more content†¦Ã¢â‚¬Å"Hills like White Elephants† depicts the two genders as two people who are strangers to each other; each one lives in his own world, and each one has his own language that the other cannot understand its implication. In this story, the American man’s character is presented as having typical male features. First of all, he is insensitive. The American man does not feel how important that child might be to Jig. He does not think how cruel it is to abort a baby, especially, for the woman who really wants to be a mother. As the American man describes the abortion in the story, â€Å"I know you wouldn’t mind it, Jig. It’s really not anything. It’s just to let the air in† (526). The man insensitively thinks of the abortion as a simple operation. He does not think of the abortion as a big issue. For males, it might be simple, but it is not as simple for females. Also, the previous quote shows another characteristic of the male in this story. He is uncaring and selfish; the American man cares neither about the baby nor about Jig. He knows that by having this baby, a marriage should occur and he will shoulder more responsibilities, so he thinks about what he is going to lose by having this baby. He hates to be committed to this type of life. Even though he tries to persuade Jig that he cares about her, it is clear that he cares about no one but himself. On the other hand, the man is depicted in this storyShow MoreRelatedFactors Influencing the Propensity to Have Extramarital Affairs5218 Words   |  21 Pagesmorality and wellbeing therefore warrant the economic study of their causality (Fair, 1978). Not only this, but the issue is of such interest it has captured the attention of many psychologists, economists and sociologists (Chernozhukov, Hong, p.877). On the premises mentioned above, the purpose of this econometric analysis is therefore to analyze the determinants of extramarital affairs. This study has been conducted using data from a survey by Psychology Today which involves surveying 601 individualsRead MoreInfluence Of Cognitive Development On Gender Identity3129 Words   |  13 Pagesinner sense of being either male or female (Carlson Heth, 2010). In this context, one assigns their gender based on their feelings and not by their biological genitalia. It is different from gender role, which is defined as things people say or do to reveal him or herself as possessing the status of a male or female (Money, 1955). Gender role is a theoretical construct in which certain acts are associated with a particular sex. Gender stereotypes of what it means to be male or female involve a setRead MoreImpact of Motivation on Employee Job Performance11448 Words   |  46 Pagesfactors. Important motivational factors are the work itself, achievement, growth, responsibility, advancement and recognition. These are primary intrinsic motivators rather than extrinsic ones†. In recent times there has been a great challenge in the area of employee motivation. This challenge is due to rapid changes in the operating environment of almost all organizations. Workers would like to work at places where there are good motivational packages. Motivation has engrossed the mind of most managersRead MoreLabeling Theory3304 Words   |  14 Pagesdefining, identifying, segregating, describing, and emphasizing any individual out for special treatment becomes a way of stimulating, suggesting, and evoking the very traits that are complained of. A person becomes the thing they are described as being. Labeling theory or social reaction theory, focuses on the linguistic tendency of majorities to negatively label minorities or those seen as deviant from norms. Labeling theory or social reaction theory is concerned with how the self-identityRead MoreWhat Motivates Employees According to over 40 Years of Motivation Surveys7793 Words   |  32 Pagesof motivation surveys Carolyn Wiley University of Tennessee at Chattanooga, Tennessee, USA Theoretical background The relationship between people and their work has long attracted psychologists and other behavioural scientists. Psychologists’ interests, dating back to the early years of the twentieth century, reflect the development of the industrial psychology and vocational guidance disciplines. Their work dealt with measurement of aptitudes and abilities to improve the job-person fit. The studyRead MoreCareer Strategies for Success6136 Words   |  25 Pageshotel general managers working in deluxe hotels in Greece, data on career strategies were collected using a postal questionnaire. Findings – It is revealed that the managers use a range of different strategies in order to advance their careers. The most commonly used are in relation to career opportunities, skills, mobility, interpersonal relations and handling diverse situations. The least commonly used ones relate to family contacts, job search techniques and pay. Practical implications – The strategiesRead MoreSmartphone Usage Among Students9120 Words   |  37 Pagesthe Internet, 77% search, 68% use an application and 48% watch videos on their smartphone. ii. Action-Oriented Searchers: Smartphones is used to find wide variety of information and to navigate the mobile internet. Search engine websites are the most visited websites with 77% of US smartphone users citing this. iii. Local Information Seekers: Smartphone is convenient because it users can easily access to information through internet and software provided. 95% of US smartphone users have lookedRead MoreMass Incarceration And Its Effects On Society2911 Words   |  12 PagesIntroduction At any given time, there are approximately 2 million American citizens incarcerated and nearly 700,000 inmates returning to their communities each year. (Petitt Western, 2004; Western, 2001). Since most prisoners are eventually released, mass incarceration has in turn produced a steep rise in the number of individuals reentering society and undergoing the process of social and economic reintegration. (Travis, 2005). During the period between 1982 and 2007, the number of AmericansRead MoreEthnic Reproduction and the Amniotic Deep: Joy Kogawas Obasan13316 Words   |  54 Pagesattractiveness (p. 438) The attractiveness stereotype (p. 438) The evolutionary approach: sex differences and sexual selection – what do males and females find attractive? (p. 438) The importance of facial symmetry (p. 439) Is attractiveness really no more than averageness? (p. 440) Body symmetry and waist-to-hip ratio (WHR) (p. 440) Is physical attractiveness more important to men? (p. 440) CH028.indd 427 The matching hypothesis (p. 442) An evaluation of attraction research (p. 442) What keepsRead MoreInterpersonal Communication Skills9471 Words   |  38 Pagespaper aims to investigate what interpersonal communication skills that enhance employee commitment to the organisation are most lacking in managers in supervisory positions. Keyword(s): Interpersonal communications; Interpersonal skills; Job satisfaction. Introduction Over the last three decades, studies on how to encourage organisational commitment have been of interest to researchers in the area of organisational communication (Buchanan, 1974; DeCotiis and Summers, 1987; Putti et al., 1990;

Business, Sustainability And The Natural Environment

Business, Sustainability and the Natural Environment, Daniel Katz During the past 25 years, awareness of the environment has increased tremendously. Non-profit organizations look beyond institutional goals, and instead, try to find a shared vision that works for everyone in the society. Our society needs to stop consuming as if we have an infinite planet; we have to have integrity for the world we live in because the natural resources that have been sustaining us will not last forever. Companies need to evolve with the modern age and changing consumer market. For example, Netflix never thought they would produce their own shows, however, with the changing consumer market, they have done just that. Also, NGO’s sometimes have to partner with bigger for-profit companies in order to target a larger consumer base, thus, solidifying the fact that the for-profit and non-profit sector have to team together in order to sustain the environment in which we inhabit. Business, Sustainability and Poverty, Jacqueline Novogratz This plenary begins by stating that a financial crisis occurs when people in the markets do not trust each other. Trust is what makes a society fair. Corruption flourishes upon weaknesses in economic, political, and social institutions, and this diverts economic growth by eroding the quality of public goods. In this age, income equality has increased across countries due to globalization and technology; however, income inequality within countries has increased asShow MoreRelatedSustainability Accounting And Non Financial Reporting1052 Words   |  5 Pagesnewly established area in accounting, sustainability accounting and reporting extends the traditional model of financial and non-financial reporting to incorporate the company’s operational information, social and environmental activities, and their ability to deal with related risks. Not only do these acts have effects on society and the environment, but they also d irectly impact company’s financial statements. The most widely accepted definition of sustainability that has emerged over time is the â€Å"tripleRead MoreHow Business Is Not Sustainable909 Words   |  4 PagesEvery business is initiated and run with the aim of making profits. As such, every employer must compel his or her employees to work hard to ensure that the business objectives are achieved. Additionally, every business, whether big or small in size have come to the realization that the traditional methods that were used to measure the performance of the business contribute little in matters of the shareholders. Notably, much of the decisions and the policies were meant to ensure that the companyRead MoreClimate Change Is The Tip Of The Iceberg1497 Words   |  6 PagesClimate Change is the tip of the iceberg, and the effects stand to be catastrophic to all reliant on the earth’s atmosphere. Climate change, considered by sceptics to be nothing more than a se ries of natural phenomenon, refers to long-term alterations in the earth’s climate; warming average atmospheric temperatures through greenhouse gas emission. Climate change affects terrestrial and aquatic species through altered life cycle patterns, diminishing resources, crop damage through an increase in pestsRead MoreGlobal Business And Its Sustainability Essay1745 Words   |  7 Pagesglobal business and its sustainability can contribute significantly to present and upcoming accomplishment of organizations. A major success factor for change towards sustainability in corporate world is incorporation of environmental, economic and societal goals. This incorporation is an important achievement, however it require a systematic approach which itself is a major challenge for organizations. Therefore, there is a significant need to acknowledge subject’s related to sustainability, whichRead MoreHow Many Planets Worth Of Natural Capital Do We Require For Everyone You Live Like You?1101 Words   |  5 PagesQuestion 1 a) How many planets worth of natural capital do we require for everyone to live like you? According to Appendix A, if every individual had my lifestyle, two planets would have been required for the adequate provision of resources. Surprisingly, to support my needs, an emission of 7.4 tons of carbon dioxide as well as 4.2 global hectares of the Earth’s productive land would be needed. The entailed land compromises of: †¢ 48% of Energy land (i.e. land required to accommodate my carbon emission)Read MoreSustainability And Its Impact On Sustainability1169 Words   |  5 Pageswhat sustainability is? Sustainability could be defined as an ability or capacity of something to be maintained or to sustain itself. It’s about taking what we need to live now, without jeopardizing the potential for people in the future to meet their needs. If an activity is said to be sustainable, it should be able to continue forever. what sets it apart from simply â€Å"environmentalism† or â€Å"environmental protection† Sustainability, in contrast to the environmentalism, represents the idea that humanRead MoreThe Sustainability Revolution1666 Words   |  7 Pagesâ€Å"The sustainability revolution is nothing less than a rethinking and remaking of our role in the natural world. Revolution is far reaching and is having a profound impact shaping everything from the places we live and work to the foods we eat and the endeavors we pursue as individuals and as communities (Edwards, 2005).† This author views corporate social responsibility as the guiding light for the sustainability revolution. This revolution includes all the ways that substantiality and corporateRead MoreImpacts Of Sustainability On Business1347 Words   |  6 Pagesimpact of sustainability on business. A sustainable system generally can be defined in environmental terminology as a living system which operates in a way that it does not use up resources more quickly than they can be naturally replenished; a sustainable economic system operates in a way so that expenditures are either equal or less than the income. Sustainable social systems maintain that all members are allowed to contribute, thereby synthesizing the final product. Corporate sustainability alludesRead MoreSustainable Development Within A Business1502 Words   |  7 PagesSustainable development in a business, although a widely used phrase and idea, has many different meanings and therefore provokes many different responses. Although managing the economic bottom line and protecting social and environment resources is an important aspect of sustainability, it is not the only aspect. For example, sustainability refers greatly to an accounting framework with three parts: social, environment and financial. Commonly known as the Triple Bottom Line. One business that aims to achieveRead MoreShould Plastic Waste Be A Big Problem? New Zealand? Essay1424 Words   |  6 PagesPlastic waste ending in landfills is a big problem in New Zealand, in which our business, Green Crates is aiming to address. Green Crates recognises the importance of addressing this issue, and so I will be evaluating exactly how our business will be doing this. I will also explain key stakeholder concerns, business ethics, sustainability and Kaitiakitanga; where I will also talk about the challenges our business will face. By recognising these challenges and making improvements, Green Crates can

Data Driven Marketing and Advertising †MyAssignmenthelp.com

Question: Discuss about the Data Driven Marketing and Advertising. Answer: Introduction: The Association for Data-driven Marketing Advertising (ADMA) has outlined seven key features that should be adhered to for direct marketing. The key responsibility for ADMA is to set acceptable standards that are to be followed by the stakeholders their direct beneficiaries for the purposes of future growth. Code of principles is one of the focuses of ADMA alongside ethical regulatory considerations, rules, resources and outcomes. The 7 core principles that have been developed by ADMA are discussed below. The consumer is put first, through protection and empowerment. This is the main principle which benchmarks all the others. Based on these principles, the members are advised and encouraged to reach out to the customers, which is not one on of the approaches based on the regulatory requirements. ADMA believe that respecting the customers increases the probability of influencing their purchasing decisions, hence favouring their underlying products and services. The expected outcomes after following and respecting the principles include compliance and confidence for the consumers, commercial growth and business focus. The second principle emphasizes the use of data as a basis for marketing and advertisements. This principle directs the businesses to responsibly collect, use, store and maintain data based on the regulatory rules. Also, the marketers/businesses are urged to avoid engaging in marketing strategies that are exploitative and intrusive to the consumer needs. A disclaimer has been developed by ADMA to let the companies take personal responsibilities for any actions. There are rules that should be adhered to base on the responsible use of data with respect to advertisements and marketing. Among the rules include compliance with the rules and regulatory provisions that are related to the data handling processes. It the obligation of the members to ensures sensitive handling of the data to maintain integrity and privacy of the information. All integrity issues that might arise from using data for marketing and advertising should be handled effectively to avoid hurting and misleading the cust omers. Customers should have the choice to make informed decisions on whether or not to provide their personal information. This indicates that all information obtained from the customers should be out of their willingness. The members have the obligations should provide a Value Exchange to the customers to persuade their adherence in giving personal information. The members have an obligation of using the collected customer data fairly without selection and intimidation. The customers have the right to efficient, prompt and courteous services to their customers. As a concern for promoting fairness, all the arising concerns and queries should be addressed effectively. Transparency is also another concern about how the information should be gathered from the customers. Every move concerning the collection and use of the information should open up to the customers. As a way of protecting the customers, they should be informed every detail concerning the data being collected and how the data will be used. Honesty: - the companies and members are obligated to honesty towards their customers. In this manner, they should always honour their promises, hence avoiding any misleading engagements. Therefore, any actions and decisions that can create a negative public view of the data-driven marketing focus should be avoided. Finally, the members and companies attached to ADMA should value the security and safety of the information acquired from the customers. In cases where the data is no longer useful to the company, it should be de-identified to avoid its connection to the customers, which lead to information leakages. Most of the customers stated that they bought a home theatre system at around $1, 200. The minimum price a competitor home theatre system was bought was $1,000 and a maximum of $3,499. The distribution of the competitors price of home theatre system is skewed to the right with most of them having a price below $2,000. Table 1: Mean and median of High-end widgets High end Widgets Market share 2008 Market share in 2009 Sep 0.288 0.288 0.439 0.424 0.199 0.192 Oct 0.281 0.225 0.414 0.329 0.187 0.149 Nov 0.262 0.253 0.384 0.371 0.174 0.168 Mean 0.292 0.267 Median 0.285 0.260 Time series analysis Has widget market share increased between September 2008 and 2009 According to figure 2 above, it is clearly seen that the market share for September 2009 was slightly higher as compared to September 2008. The market shares for both years were obtained by calculating the sales ($000) by market size ($000). The obtained variables were then plotted into a line graph hence generating the figure 2 above (Tsay, 2013). According to the data, the market share increased from an average value of 0.142 in 2008 to 0.156 in 2009 which accounted for 10.07% increase. The markets of low-end widget markets are generally below the mid-level widget markets from 2008 to 2009. Both markets form predictable time series with changes following specific patterns. For instance, low-end markets decrease significantly from September to some point before October, then a sharp increment to early October. Then the same series repeats in October to November, forming a predictable pattern for the general low-end markets time series. Mid-level time series trends behave in the same manner, though in a much predictable way. Within a month, the markets are constant in the first part, then increases sharply to around mid-period, then decreases sharply to the end. The same pattern is experienced through the entire period, hence creating a predictable series, hence generating more helpful information for administrative decisions (Business Victoria, 2017). According to figure 4 above, the television advertisement does not seem to have influenced the sales of high-end widgets because there does not seem to have any changes in the sales trends. High-end widget sales seem to have predictable trends for both 2008 and 2009. The television advertisement could have created a positive effect on the sales of the trends could have should significant changes in the sales patterns (Faisal, 2016). Table 2: Descriptive statistics for the three categories of widgets Low-end widgets Mid-level widgets High-end widgets Mean 0.080 0.130 0.292 Standard Error 0.011 0.012 0.033 Median 0.086 0.128 0.281 Standard Deviation 0.038 0.043 0.100 According to table 3 above, the market trends for the three categories seem to be approximately normal because the median and mean values have minimal deviation. However, high-end widgets have the highest standard deviation, which needs to be managed by improving their marketing strategies to normalize the sales patterns. Based on the range statistic, low-end widgets have a larger variation compared to mid-level widgets. Proper marketing strategies can also be helpful in improving the sales distribution. According to the line graph below, all the three categories experience seasonal effects on their market trends which can be smoothened by performing more organized marketing and advertisement strategies across all potential customers (Ryan, 2014). I have decided to use the line graph because the data is in form of series showing market shares for different categories of the widget. Also, the trends and changes in markets share are displayed using the line charts effectively. Other predictive models can also be developed on the basis of a live chart such as linear regression and exponential among others. These predictive models help in determining and predicting future occurrences (Business Queensland, 2017). According to the figure 6 above, the market share for high-end widgets can be predicted for September, October and November for the year 2010. The figure above displays a linear equation to be used in the prediction task and it also predicts displays an extended linear prediction line to show the possible markets share for 2010 (Anderson, 2011). The prediction calculations are shown in the table below based on the FORECAST() function in excel. Table 3: Predictions for High-end Widgets Market Share Year Time High-end Widgets Market Share Mean 2010 Sep 19 0.276 0.276 20 0.276 21 0.276 Oct 22 0.276 0.275 23 0.275 24 0.275 Nov 25 0.275 0.27426 0.274 27 0.274 The predicted values for September, October and November market shares for high-end widgets are reducing because the prediction equation has a negative slope coefficient (Brockwell and Davis, 2016). Also, observing the trend of the market shares for the high-end category shows a reduction in share values in time. Australian College of Specialist Make-up has been in existence from 1986 indicating that they have enhanced their skills and mode of passing knowledge to those who enrol for professional courses in their institution. They have gathered commendable experience in the make-up industry and that is what had influenced their unwavering trust from the Australians and the international community at large. The scope of the study is to understand the key factors that have made Australian College of Specialist Make-up succeed and maintain their positions ahead of other colleges offering the same courses and services within the country. The success of an institution is influenced by various factors including customer perception, information hovering the public domain about the institution, location and their marketing strategies among others. In this case, qualitative and quantitative information will be compared to Australian College of Specialist Make-up among other competitors such as Austral ian College of Beauty Therapy, Melbourne Polytechnic. The main tools used in this research is online research where qualitative and quantitative information about Australian College of Specialist Make-up and its immediate competitors mentioned in the section above. Information such as the level of experience, location, and amount of tuition fee, modes of advertisement and the quality of services offered will be researched and recorded for comparative purposes. Main sources of information will be their official websites for the colleges among other authentic sites. About Australian College of Specialist Make-up (ACSM) ACSM is a learning institution which is specialized in beauty makeup and it was founded in 1986 with experience of close to 31 years. They have only established one campus which is located on Stirling Street in Perth. The college has chosen to work with quality makeup products from Kryolan and MAC. They have customized and developed the learning areas, which provides the best experience to the students, hence producing qualified and experienced professionals. Their choice in using beauty products and specialists from the above-mentioned brands has improved the chances of employment for any graduate from the college. ACBT is a high education learning institution offering courses on beauty therapy. It was started in 1986 and it is located in Perth City. It is registered to Australian Skills Quality Authority and approved by Comit International dEsthtique et de Cosmtologie(CIDESCO), which is a global standards setter for beauty and SPA therapy. Although it is affiliated with other brands for beauty products, it has not fully initiated business relationships with these brands such as Lycon, MAC, AHAVA, and ULTRACEUTICALS. It could be better for the institutions marketing strategy which would both benefit the students and the college if there was a full affiliation with these brands (ACBT, 2017). Melbourne Polytechnic is a higher-learning institution offering various professional courses including beauty and make-up specialization. Therefore, make-up specialization is not the only professional course the polytechnic is focusing on, hence compromising its quality because of the time spent by the administration in developing a conducive environment for the students. Implications of Australian College of Specialist Make-up There are business opportunities that ACSM is facing in the current market of beauty therapy. There are a lot of individuals who are wishing to enrol in beauty courses because it is one of the thriving business in the contemporary world. One of the main opportunities is the fact that they have a huge following and people believe that it is one of the best in Perth City. The other advantage is that it offers part-time class, hence favouring individuals living in Perth city who are working or committed to other businesses and wish to study beauty. The main challenge and business threat ACSM is facing are that ACBT is located within the same locality and there is a big chance that compromising their quality of services might lead to deviation of their customers to the best available option. Therefore, ACSM has no option but to maintain the service quality, engage in better and improved marketing strategies such using their social media platforms to communicate and advertise their services. They should also continue engaging qualified professionals as they have always done and even increase the number of affiliated beauty products brands to improve the choices for their customers. As they have improved the employability chances for their students by creating beneficial business relationships with Kryolan and MAC, they should increase the list, which will also be a productive marketing strategy. This is because the students will opt to study in an institution whose certificate has a greater guarantee of winning in the job market. ACSM has also ensured that the number of students enrolled in a course per year is at its best size to allow best learning environment for every student. This is also another business opportunity that they should engage in to maximally to avoid losing customer trust. Australian College of Specialist Make-up Performance (ACSM) ACSM has performed great by training competitive professional who has flooded the beauty and SPA career. They has have also perfumed excellent by ensuring they create helpful channel which the students can effectively use to get employed after graduating. Based on the reports and replies observed in the social media platforms, their customers are adequately satisfied with their services. Also, their platforms have 5-star reviews, which is a clear indication that they offer quality services. Their Facebook page review is shown in the figure below. It is a good idea for business to keep their performance information highly confidential to avoid counter attacks by the competitors. ACSM has ensured that there is limited leakages for their business transaction information, hence the only information I could get was qualitative. The institution has strategically created their advertisement and scheduled their activities, hence ensuring the customers get the best information about their services. They develop brochures to inform the interested parties about the institutions and improvements in their services. They also create events that sensitize the community and the world as a whole about their focus. Below is an example of the upcoming event that will benefit the participants and showcase their competitiveness in the beauty market (ACSM, 2017). References ACBT (2017). About Us - Australian College of Beauty Therapy. [Online] Australian College of Beauty Therapy. Available at: https://www.acbt.com.au/about-us/ [Accessed 18 Nov. 2017]. ACSM (2017). About ACSM Specialist Make Course in Perth | ACSM. [Online] Australian College of Specialist Makeup. Available at: https://www.acsm.com.au/about/# [Accessed 18 Nov. 2017]. ADMA (2015). Adma.com.au. Available at: https://www.adma.com.au/sites/default/files/ADMA-Code-of-Practice-1-Sept-2015.pdf [Accessed 17 Nov. 2017]. Anderson, T. (2011). The Statistical Analysis of Time Series. New York, NY: John Wiley Sons. Brockwell, P. and Davis, R. (2016). Introduction to Time Series and Forecasting. Cham: Springer International Publishing. Business Queensland (2017). Develop a marketing strategy | Business Queensland. [Online] Business.qld.gov.au. Available at: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/strategy [Accessed 17 Nov. 2017]. Business Victoria (2017). Marketing strategies and tactics | Business Victoria. [Online] Business.vic.gov.au. Available at: https://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics [Accessed 17 Nov. 2017]. Faisal, A. (2016). Marketing Strategies in Online/Digital Marketing. Account and Financial Management Journal, 3(1). Ryan, D. (2014). Understanding digital marketing: marketing strategies for engaging the digital generation. Choice Reviews Online, 52(05), pp.52-60. Tsay, R. (2013). Analysis of financial time series. Hoboken, N.J.: Wiley.